The purpose of this blog is to provide helpful technology advice to businesses on topics like software development, website design, e-commerce, search engine optimization (SEO), pay-per-click (PPC) management, and internet marketing in general.

This blog is maintained by Max Entin. Max has been working in the software/web development field since 2002. In February of 2006 he and his partner Andrey Markin have started their own IT company Reality Software with headquarters in Toronto, Canada. Nowadays, Reality Software provides professional services focused on custom software and web solutions for businesses worldwide. In the short period the company has grown to a team of close to ten professionals and attributes most of it to great relationships with its’ clients.