Search Advertising For Small Businesses
Local search can be a very valuable tool. A lot of people use Internet for product and service research purposes and then go transact locally. It is important to keep in mind that as with any direct marketing tool the focus should be on the return on investment (ROI). Track results you get from customers that contact you through the site to calculate your ROI. Many internet marketers say this is not possible for regular brick and mortar stores and local businesses. This is not true. The problem is they forgot the old school tactics of using coupons for tracking. Display discount coupons for people that come to your website from local search in cases like these and you’ll be able to track your ROI by tracking sales you get from each specific coupon code.
