Does Your Business Need A Blog?
Blogs can be a valuable tool, but many businesses don’t understand their purpose. Simply copying your company’s marketing material to your blog will not do your company any good. Blogs that become successful among readers are blogs that express someone’s personal opinion (not their company’s opinion) and have valuable, funny or controversial information. There are plenty of blogs that are just popular personal blogs and there’s no company behind them. I am not talking about these blogs here. It is important to understand that a popular blog by itself will not do much for your business. To make sure that your popular blog also benefits your business the person who writes the blog has to be an expert in the field. Here is an example of a successful blog that benefits the business behind it:
http://www.joelonsoftware.com/. This is a blog of the CEO of a company called Fog Creek Software that sells products to software developers. The CEO writing this blog is an expert software developer and provides interesting information with some humor on software development. Because of this software developers respect his opinion and want to try his company’s products. The main idea is that there’s never a mention of his products on the blog – it’s simply a blog of an expert software developer who happened to be running a company that sells to software developers.
Any business can replicate this model. You simply need to be an expert in what your clients do and write about it in your blog. Your potential clients will then start listening to you and will want to try your products or services.
